Not unless you turn that on. Every account starts in approval mode — the Worker drafts, you approve. Most clients move to auto-publish for routine content after a few weeks and keep approval on campaigns and anything sensitive.

It reads your last 90 days of posts, your website and anything you upload — tone guide, product sheets, past campaigns. Then every edit you make to a draft feeds back in, so the gap between what it writes and what you'd write closes over the first month.

Sentiment rules flag it and escalate to a human immediately rather than auto-replying. You set which topics always escalate — refunds, safety, legal, anything you choose.

No. A scheduler waits for you to give it content. This Worker owns the whole loop — decides what to post, writes it, publishes it, answers the replies, and reports on what to change. You hold the brief and the veto, not the workload.

One workspace covers one brand. For agencies, franchise groups and holding companies, the Agencies Worker gives every client a separate workspace with white-label reporting and client approval flows.

Australian and Saudi regions are both available. For government and regulated buyers, the Sovereign deployment option keeps data residency and control inside your jurisdiction.