GEO is being discoverable wherever people search today — AI answer engines, YouTube, TikTok, Reddit, marketplaces — not only Google. AEO is being the source an assistant quotes when someone asks it a question in your category. A growing share of buying research never reaches a blue link, so ranking alone leaves that traffic to whoever the assistant names instead.

Not directly — nobody can, and be wary of anyone who claims otherwise. What you can influence is what those models find and trust: answer-first content, correct schema and entity markup, consistent facts across the web, and citations from sources they already draw on. The Worker does that work and tracks whether your brand starts appearing in answers.

Technical fixes and on-page changes usually show in Search Console within 2–6 weeks. Authority and competitive head terms compound over one to two quarters. AI citations tend to follow content and schema changes rather than lead them. We set the baseline and the measure with you before anything starts.

Not unless you turn that on. Every account starts in approval mode — you get a prioritised fix list with expected impact, and you choose what ships. Most clients move to auto-apply for routine on-page work and keep approval on anything structural.

No. Paid link schemes and private blog networks are exactly what gets sites penalised. The Worker earns mentions through digital PR, partner and guest placements, and reclaiming unlinked mentions — and flags toxic backlinks for disavow.

Australian and Saudi regions are both available. For government and regulated buyers, the Sovereign deployment option keeps data residency and control inside your jurisdiction.